An interactive billboard campaign that McDonald's recently ran in Sweden, let users interact with the billboard using their smart phones, and convert it into a personal screen to play ping pong. Completing the game in 30 seconds won them coupons for free food, redeemable at the nearest McDonald's restaurant.
What is especially interesting about this technology is that you don’t actually have to download an app, which normally causes quite a big barrier to entry. Instead the phone picks up your location and you can join the game via a website address.
Billboards are getting smart. They can now, analyze the face of the viewer, assess its gender and age, and then, based on its evaluation of the interests, readjust the ad’s display and content.
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