Global soft drink giant Coca-Cola has partnered with a London-based studio to create an enormous installation of a digital waterfall at a shopping mall in Quito, Ecuador. At 52-feet tall, it's being hailed at the largest interactive screen ever, and provides both an interactive and an immersive experience.
This technology … mimics the look of liquid sluicing down right before viewers’ eyes. The shape shifting “water” falls down in phosphorescent bursts that evoke undreamed-of colors, as well as good old carbonated caramel.Sounds like a dry soda fountain?
[…] the digital waterfall is highly responsive, and it reacts in real-time. Users stand inside of a hub area facing the screen, and their motions are captured and mirrored back at them in negative space on the vertical stream, with water gushing by on either side.
What’s more, it tells a story—that it’s a waterfall that wishes to play with you.
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