Should Qriously, a London-based start-up become a force to reckon with, it may pose a challenge to the consumer research giant Nielsen. What it offers is a tool to measure public sentiment in real-time by "replacing mobile ads with short, targeted questions" at its users.
It gauges the consumers' response to say, a new product ("Do you like the new Gatorade ad?"), or a tech development (Was buying Skype a win or fail for Microsoft?). While it may not yet have the capability to provide "in-depth research," it has its pluses.
[...] Qriously has some critical advantages in being real-time and, by being on mobile devices, has location options so granular that answers can be gathered even from one street.
Clients pay per answer.(Via The Guardian)
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